Has the AMANO™ Tongue Cleanser achieved the exalted position of cult status?

Over the Summer sales of the AMANO™ Tongue Cleanser have rocketed in the London Stores most associated with the Global Elite,  Harrods - purveyor of fine goods to the British Aristocracy - and Selfridges - now considered the World's Best Department Store.

TATLER, the magazine for the British Upper Classes, helped start it all off with a glowing tribute written by Emma Freud (Great Grand-Daughter of Sigmund); 

"The AMANO Tongue Cleanser is leagues ahead of the rest of the field. At long last, I have managed to find SOMEONE who is taking tongue cleaning seriously" 

This was swiftly followed by a Customer from Long Island, New York, spending almost £400 on top end AMANOs from the online store and exclaiming; 

" I have several residences and my husband and I already have 2 AMANOs at each location. I do not take them when I travel because I am afraid they will get lost or the airline will confiscate them. They are my prize possessions and I guard them"

To cap this, an enlightened customer walked into Harrods and spent over £800 on an astonishing fifty four (54) AMANOs™ across the range of deluxe designs. 

And the proverbial icing on the cake was GQ  the Premier style magazine declaring the NeoClassic AMANO 2017 as one of the "Coolest Things in the World", in June of this year.

Of course genuine cult status requires serious technical superiority to underpin it (for an example just look at the Rolex brand) - and we got this with The British Dental Journal hailing our top of the range NeoClassic AMANO 2017 as; "The Roman Emperor of Tongue Scrapers" 

NeoClassic AMANO 2017

Mano Manoharan, Owner and Founder of AMANO™ added; 

" Our 25 year mission has been to encourage people to also give their tongues some TLC when it comes to oral care. We set out to create the 'Rolex' of tongue cleaners - in terms of design, efficiency and durability. And judging by recent events we are certainly on track!"

And to perhaps prove the point SLOAN! magazine - The luxury lifestyle magazine for Londoners - features our NeoClassic AMANO 2017 in its Christmas 2017 Gift Guide.

Priced from £10 to £92 the AMANO™ range can satisfy most tastes, tongues and wallets ...

You wait 20 years for a GQ endorsement and then 2 come along in one month* ...

This time it's the Mighty GQ USA - the World's Top Rated Style mag.

And in an article entirely devoted to how scrapers can get rid of bad breath - only one brand is name checked.

Yes, you guessed right it's AMANO™ - the brand that has put the Renaissance back into the ancient art of tongue cleansing.

This is what they said;

"Our favorite is this houndstooth Savile Row scraper from AMANO" 

Our Savile Row design pays homage to the quintessential and elegant art of British dressing - with its crafted houndstooth design. One could deduce that if Sherlock Holmes owned an AMANO™ - it would probably look like this.

Just to add, we simply loved the 'colourful' opening paragraph of the GQ article;

"Bacteria is breeding in your mouth right now. Yes, as you read this a whole bunch of microorganisms are shagging like rabbits in hot bacterium-on-bacterium action. And as a prize for you, they're going to leave behind a bunch of post-coital bacteria poop. (Technically, it's the sulfur produced by the orgy in your mouth)"

Well, that was a rather different take on things ... 

* This endorsement followed close on the heals of GQ UK placing AMANO™ as "10 COOLEST things in the World"  in June.

and TATLER saying "AMANO is ahead of the field".

And it's not just style gurus that are waxing lyrical about the merits of our Italian crafted tongue groomers. The flagship journal of the UK Dental Profession, The British Dental Journal called our top-of-the-range AMANO2017; "The Roman Emperor of tongue cleansers" this March.

We know what's on your lips; Is AMANO™ now the Rolex of tongue scrapers?

Check out the full GQ article here:

AMANO™ is now the best selling tongue scraper in Selfridges, Harrods and Planet Organic

(This article appeared in 50Connect - the publication for the over 50s)

We all know that America’s 1^st President, George Washington, created a lasting political legacy for the USA and indeed the world.

It would be slightly ironic therefore if his personal grooming preferences became the inspiration for a revolution, in the way we look afresh, at an oral hygiene routine that has been largely forgotten - in the western world.

This may come as a shock to you but Founding Father George Washington was a practitioner in the rich and noble art of tongue cleansing.

Indeed his elegant toilet set can still be viewed at Mount Vernon, Virginia, USA. Or on this website, in the ‘History of Tongue Cleansing’ section: www.amanotonguecleanser.com

You’ll see America’s President owned both a toothbrush and a tongue scraper (here at AMANO we prefer to to say ‘tongue cleanser’).

The medical reasons for tongue cleansing, particularly for those of us over 50, are now pretty compelling.

The tongue is one third of our mouths surface area and it is an excellent trap for food and bacterial debris – that has been shown to cause bad breath and dental decay.

As we age however our saliva count drops – thus increasing these oral care issues. Plus poor oral care has been linked to increased risk of heart disease.

Additionally our taste buds decline in sensitivity making food appear dull. Tongue cleaning can reverse this process and enable the subtle flavours in food and wine to be enhanced.

When I first saw the image of Washington’s toilet set I wanted to know just why did he choose to use a scraper on his tongue rather than just a brush (as some might suggest).

The answer could be relevant for todays oral care conscious consumer faced with a similar conundrum.

I think we all instinctively consider any NEW healthcare activity or routine in the following way.

For it to be adopted as part of a regular routine, it needs to qualify as; ‘A REWARDING EXPERIENCE’.

And for this to happen it needs to satisfy a delicate equation featuring these 4 components;

TIME TO COMPLETE:

LEVEL OF PLEASANTNESS: (or lack of unpleasantness)

PERCEIVED EFFECTIVENESS:

COST:

On this basis tongue cleansing using a traditional ‘scraper’ implement, such as the AMANO Tongue Cleanser, wins hands down – over a toothbrush, or indeed a stylized tongue ‘brush’.

WHY?

Well it takes less than 5 seconds to do:

You will not experience a gag effect: (because the weight and 2-handle design is able to resist the tongues ‘reflex’ action)

You will see the visible results

And it’s a one off ‘investment’ that will last for years

Since George spent much of his life ‘in the field’, constantly on the move (from us Brits) this equation worked well for him it seems.

So, if you are able to deal with seeing the food, drink and bacterial debris being swiftly and elegantly removed by the AMANO – this is a routine that can become part of your daily oral care regime.

Contrast this with tongue brushes – they do seem to take an awfully long time. Chances are you will gag, particularly when you try and reach the back of the tongue. Plus you certainly don’t get the same sense of ‘achievement’ from seeing the gunge come off your tongue. And then you also have the cost of replacing these plastic consumer items every 3 months or so…

We have AMANOs ‘in the field’ for 20 years and more. That makes it a great and long lasting ‘investment’. We are really hoping George’s shining example will motivate others to follow him and adopt the practice of tongue cleansing…

As we all recall, George Washington believed in; “Life Liberty and the pursuit of happiness”.

Given his tongue cleansing penchant, this line could have just as well been written; ““Life Liberty and the pursuit of a clean tongue”

Now that would have been a truly memorable epitaph.

The AMANO Tongue Cleanser was featured in this months British Dental Journal.