The Blog
In COVID19 World: Why a £25 AMANO™ Tongue Scraper makes a Perfect New Years Gift


One consequence of our COVID19 World is tighter household budgets and thus the need to try and cut out needless costs and make less frivolous purchases.

It got me wondering, with gift season upon us - why should someone pay between £10 and £48 for our AMANO™ Tongue Cleansers* - when it is clear a short search on Ebay can reveal dozens of plastic and metal tongue scrapers of all shapes and sizes, at a fraction of the cost?

* Yes, that's what our business does - manufacture and sell a range of designer tongue scrapers ...

We can happily wax lyrical about the Italian design and craftsmanship of our AMANO range and all the snazzy designs - that look great on any bathroom shelve.
But people are now understandably very conscious about getting 'value for money'. They don't necessarily want to pay for the frills ... if they think they can get the same product delivery - for much less.

Thinking about it, I suppose AMANO's 'value for money' credentials centres around 3 simple themes: 

1. Dental Profession Hygiene Quality
2. Design Effectiveness 
3. and Durability

1. Dental Profession Hygiene Quality

We are not talking about a disposable Primark T-shirt ...
Here today and torn and out of shape tomorrow! I have 2 teenage daughters I know of what I speak ;)
No, we are talking about an oral care instrument that will be placed on your tongue repeatedly over the years. Carefully scraping off the trapped food and bacterial debris (also know as 'gunge') which, if ignored, will lead to bad breath, plaque and dental decay.
The materials and process used to make the tongue scraper therefore needs to be totally safe, hygienic and well crafted.
No sharp edges, No risk of sudden breakage - Plus the ability to deep clean.
Our AMANO range is made of European Austenitic Steel, to EU standards of safety - in Italy (which makes them dishwasher safe).
That's why we have featured in The British Dental Journal half a dozen times ...
We can't vouch for our cheaper competition from East Asia!

2. Design Effectiveness

We have been selling AMANO Tongue Scrapers since 1992. We know what designs work and (importantly) what doesn't.
It's not just about removing the gunge on your tongue.
It's also about doing so without You the Customer getting an off-putting 'gag affect'.
Let's face it, any risk of a 'gag-effect' and you will first stop scraping the back of the tongue, where the debris lurks.
That immediately reduces effectiveness.
Whereupon you will then find the experience increasingly unsatisfying and give up entirely.
Now that is my idea of a total waste of money!
Our precise 2-handle design and heavy scraper solves the problem - with little or no  'gag-effect'.
By the way, research from The Centre for Dentistry, University of Groningen showed that; "Comfort and effectiveness were positively correlated" when it came to tongue scraper designs people preferred. Our many happy Customers can be seen here on our Endorsements section.
All this means that you can take as little as 10 seconds, which is 3-4 strokes of the tongue, to complete your routine. That's what we call effective!

3. Durability

Please excuse us a little boast at this point.
We have customers who are using the very same AMANO they bought in the early 1990s. That's over 25 years of use.
(Our quarter century Customers can be seen in our Endorsements section).
Cheap scrapers purchased on Ebay do not come with a guarantee of One year. Because not many will last one Year!
Our AMANOs are built to last for Years, and that means 'value for money'! 

All in all AMANO's 'value for money' credentials equates to the time honoured notion of 'brand quality'. Patek Philippe the quality Swiss Watchmaker uses a strapline;

"You never actually own a Patek Philippe. You merely look after it for the next generation".

We think we could say the same about our quality, long lasting AMANO Tongue Cleansers ...                                                                                                               


Here's a thought, if you find the health and wellbeing benefits of a 10 second tongue scrape compelling (see here for more details of the medical benefits), but are slightly nervous of expending £10 on an AMANO, why not try a cheap 2-handle version from Ebay first?

If you find the routine of value, when your cheap scraper snaps, perishes or discolours, please come back to us.                                                                                                                          

Use this discount code for 20% off your 1st AMANO:  YouWereRight20%


Hope you visit our SHOP very soon :)

And finally, this is how easy and quick it is to use an AMANO (we prefer holding a handle in each hand ... but each to their own)

The festivities season is tougher than an Olympic Triathlon event - here's the perfect gift


The secret to a perfect season of festivities?

It's on the tip of your tongue

Looking for the perfect solution for solving the Christmas conundrum of, trying to maximize your pleasure, whilst minimizing the consequences?

The AMANO Tongue Cleanser could be it … well we are the best selling tongue scraper in both Selfridges and Harrods !

Let's face it, the festivities season is tougher than an Olympic Triathlon event – and your tongue needs to be in tip-top condition to perform at its very best.

Lets start with the fabulous food and wine you’ll be indulging in.

If you truly want to appreciate the taste subtleties, a dirty debris encrusted tongue is a very bad starting point. Simply put, a clean tongue will ensure all food and wine tastes that much better.

(Medical fact: food debris trapped on the tongue’s surface will inhibit your taste buds performance)

Secondly a hygienically clean tongue will give you the confidence to deliver a truly sensational uninhibited kiss under the mistletoe - with the person you have fancied all year! This won't come as a surprise but, after all that food and wine, your breath will not be at its very best - and you’ll probably need a little help. Luckily your AMANO comes with a nifty travel case.

(Medical fact: A staggering 80% of bad breath comes from the tongue’s surface)

Finally, last thing at night a clean tongue will also help you to better sleep off the excesses of the night. Remember, if ignored, all that rich food trapped on your tongue will most certainly play merry havoc in your mouth.

So make sure you wake up without the dreaded ‘bottom of a birdcage’ mouth – refreshed and ready to start all over again!

So you can see, the AMANO Tongue Cleanser can help you maximise the pleasurable opportunities throughout the Triathlon of festivities, whilst alleviating those adverse consequences!

The dental science bit

Our tongues are one third of the surface area of the mouth, with a surface like a deep-pile carpet. This makes it an excellent trap for food debris and bacteria that, if ignored, will lead to plaque build up (a ten times increase after just one week of an uncleaned tongue), heightened dental decay risk, bad breath – and a suppressed taste sensation.

Tongue scraping has been medically shown to alleviate these issues (and incidentally research has shown is almost twice as effective as merely using a toothbrush).

About the AMANO

The Italian made AMANO range is designed to add elegance to the 2000-year ritual of tongue scraping.

AMANO is now the best selling tongue scraper in both Selfridges and Harrods – London’s premier department stores.

With a price of £10 to £15 we are slightly more expensive than the competition, but we are designed to be swiftly effective and built to last (the record is over 20 years service!) That makes an AMANO a fantastic investment.

And our range of snazzy designs will look great on your bathroom shelf and as a gift for someone you really care for…

Simple to use, the nickel and chrome alloy head of the AMANO Tongue Cleanser is gently drawn down the tongue’s surface, elegantly removing all the offending debris in 2 or 3 strokes. And because of its precise design and weight – you should not gag with an AMANO.

(PS: A little bit of history: Tongue cleansing was all in vogue back in the C18th and C19th, with George Washington and Victorian Aristocracy firm advocates of the routine).


Part of the AMANO range of designs (price £10 to £15)

For more information including Hi-Res images:

Please contact me Jenny here:

Please see our website for dental profession + customer endorsements + medical science background: