One consequence of our COVID19 World is tighter household budgets and thus the need to try and cut out needless costs and make less frivolous purchases.
It got me wondering, with Christmas gift season almost upon us - why should someone pay between £10 and £48 for our AMANO™ Tongue Cleansers* - when it is clear a short search onEbaycan reveal dozens of plastic and metal tongue scrapers of all shapes and sizes, at a fraction of the cost?
* Yes, that's what our business does - manufacture and sell a range of designer tongue scrapers ...
We can happily wax lyrical about the Italian design and craftsmanship of our AMANO range and all the snazzy designs - that look great on any bathroom shelve.
But people are now understandably very conscious about getting 'value for money'. They don't necessarily want to pay for the frills ... if they think they can get the same product delivery - for much less.
Thinking about it, I suppose AMANO's 'value for money' credentials centres around 3 simple themes:
We are not talking about a disposablePrimarkT-shirt ...
Here today and torn and out of shape tomorrow! I have 2 teenage daughters I know of what I speak ;)
No, we are talking about an oral care instrument that will be placed on your tongue repeatedly over the years. Carefully scraping off the trapped food and bacterial debris (also know as 'gunge') which, if ignored, will lead to bad breath, plaque and dental decay.
The materials and process used to make the tongue scraper therefore needs to be totally safe, hygienic and well crafted.
Nosharp edges,No risk of sudden breakage - Plus the ability to deep clean.
Our AMANO range is made of European Austenitic Steel, to EU standards of safety - in Italy (which makes them dishwasher safe).
We have been selling AMANO Tongue Scrapers since 1992. We know what designs work and (importantly) what doesn't.
It's not just about removing the gunge on your tongue.
It's also about doing so without You the Customer getting an off-putting 'gag affect'.
Let's face it, any risk of a 'gag-effect'and you will first stop scraping the back of the tongue, where the debris lurks.
That immediately reduces effectiveness.
Whereupon you will then find the experience increasingly unsatisfying and give up entirely.
Now that is my idea of a total waste of money!
Our precise 2-handle design and heavy scraper solves the problem - with little or no
By the way, research fromThe Centre for Dentistry, University of Groningenshowed that; "Comfortand effectiveness were positively correlated"when it came to tongue scraper designs people preferred. Our many happy Customers can be seen here on our Endorsements section.
All this means that you can take as little as 10 seconds, which is 3-4 strokes of the tongue, to complete your routine. That's what we call effective!
We have customers who are usingthe very sameAMANO they bought in the early 1990s. That's over 25 years of use.
(Our quarter century Customers can be seen in ourEndorsements section).
Cheap scrapers purchased onEbaydo not come with a guarantee of One year. Because not many will last one Year!
Our AMANOs are built to last for Years, and that means 'value for money'!
All in all AMANO's 'value for money' credentials equates to the time honoured notion of 'brand quality'. Patek Philippe the quality Swiss Watchmaker uses a strapline;
"You never actually own a Patek Philippe. You merely look after it for the next generation".
We think we could say the same about our quality, long lasting AMANO Tongue Cleansers ...
Here's a thought, if you find the health and wellbeing benefits of a 10 second tongue scrape compelling (see here for more details of the medical benefits), but are slightly nervous of expending £10 on an AMANO, why not try a cheap 2-handle version from Ebay first?
If you find the routine of value, when your cheap scraper snaps, perishes or discolours, please come back to us.
Use this discount code for 20% off your 1st AMANO:YouWereRight20%
Whether it is the normal influenza virus or the Corona virus, why are some of us more susceptible to infections in general than others?
It seems some individuals, usually termed 'healthy' in the media, are better able to mount an effective immune response and kill viruses, bacteria or any pathogens that invades our body.
Whilst others, usually termed 'weak' by the media, are less able.
So what can a person do to prepare and fortify their body in case they come in contact with the Corona virus (COVID-19) or any other infectious agent?
Here is one approach to help our body become lessweak - and morehealthy.
(What follows is based on Peer reviewed Medical research and in particular the work of Dr Nathan Bryan, Baylor College, Texas. With kind permission).
Pathology is taught early on in every medical school. The primary textbook used in many UK and US medical schools is Robbins Pathology.
On page 58, it states;
“Well vascularised tissues are more resistant to infections and capable of localising/containing offending agents. By contrast, poorly vascularised tissues are relatively inefficient in responding to inflammatory stimuli”
"Well vascularised" means to be well supplied - or "opening up the highway" as Dr Bryan has put it. This means that if you have good circulation and blood flow to every tissue in the body, then this allows your immune system to better mobilise a strong defence against any invading pathogen.
If you don’t have good blood flow and circulation, the infection can better take hold, make you sick and sometimes worse.
This is basic physiology.
Crucially, the healthy regulation of blood flow and circulation is based on our ability to produce sufficient*Nitric Oxide. This molecule facilitates vascular dilation, the opening up of blood vessels and hence increased blood flow.
Secondly, Nitric Oxideis the crucial molecule that is also produced by our immune cells to kill the invading viruses and bacteria. Research shows that Nitric Oxide could block viral entry into the cell as well as the subsequent replication of the Corona virus.
Thirdly, in the race to find an effective vaccine to combat Corona virus the role of 'Memory' T cells has been highlighted by a number of Research Groups, such as the Oxford University/Astra Zeneca Research Team. T cells (also called T lymphocytes) are one of the major components of our immune system. Their role includes directly killing infected host cells, activating other immune cells, producing cytokines and regulating the immune response. And Nitric Oxide plays a vital role, by being the signalling molecule that has been shown to activate this cell.
All of this adds up to one point:
If our body can’t producesufficient* Nitric Oxide, our body will not be able to defend itself as well from getting sick from any infection - be it influenza or even Corona virus.
*As we age our body's ability to produce Nitric Oxide drops dramatically. For those of us over 40 years of age our Nitric Oxide levels can drop as we age by as much as half - from peak levels! One reason why the so called 'old and frail' are less able to resist virus infections, as well as the young.
So what can we do to boost our Nitric Oxide levels - so strengthening our immune defences?
Having a clean tongue (and that means not from using a mouthwash) can actually stimulate the good oral bacteria to increase Nitric Oxide production.
Yes it seems - one simple step towards improving your immune system is to tongue scrape.
And by the way using an AMANO is very quick and easy
For the scientifically minded the precise chemical process for Nitric Oxide being produced (the Nitrate-Nitrite-Nitric Oxide pathway)is;
'Good' Oral Bacteria are 'Nitrate Reducers' that generate Nitrite as a by-product of converting ingested Nitrate-rich food, known as 'Arginine', which then builds up in our saliva. Once swallowed these Nitrites mix with stomach acid to produce Nitric Oxide – which then enters our blood stream'
Or, if you prefer, here's the science on our Explainer Video:
So every year with every flu outbreak, or new new virus emerging, there is a lot of information on what we have to do - and what not to do. Often very confusing and often conflicting.
But, what is clear is that there are certain basic steps we can all undertake to boost our bodies defences - so reducing our chance of getting ill.
These are the 3 most simple & cheap ways outlined by Dr Nathan Bryan to improve our immune system: