Has the AMANO™ Tongue Cleanser achieved the exalted position of cult status?

Over the Summer sales of the AMANO™ Tongue Cleanser have rocketed in the London Stores most associated with the Global Elite,  Harrods - purveyor of fine goods to the British Aristocracy - and Selfridges - now considered the World's Best Department Store.

TATLER, the magazine for the British Upper Classes, helped start it all off with a glowing tribute written by Emma Freud (Great Grand-Daughter of Sigmund); 

"The AMANO Tongue Cleanser is leagues ahead of the rest of the field. At long last, I have managed to find SOMEONE who is taking tongue cleaning seriously" 

This was swiftly followed by a Customer from Long Island, New York, spending almost £400 on top end AMANOs from the online store and exclaiming; 

" I have several residences and my husband and I already have 2 AMANOs at each location. I do not take them when I travel because I am afraid they will get lost or the airline will confiscate them. They are my prize possessions and I guard them"

To cap this, an enlightened customer walked into Harrods and spent over £800 on an astonishing fifty four (54) AMANOs™ across the range of deluxe designs. 

And the proverbial icing on the cake was GQ  the Premier style magazine declaring the NeoClassic AMANO 2017 as one of the "Coolest Things in the World", in June of this year.

Of course genuine cult status requires serious technical superiority to underpin it (for an example just look at the Rolex brand) - and we got this with The British Dental Journal hailing our top of the range NeoClassic AMANO 2017 as; "The Roman Emperor of Tongue Scrapers" 

NeoClassic AMANO 2017

Mano Manoharan, Owner and Founder of AMANO™ added; 

" Our 25 year mission has been to encourage people to also give their tongues some TLC when it comes to oral care. We set out to create the 'Rolex' of tongue cleaners - in terms of design, efficiency and durability. And judging by recent events we are certainly on track!"

And to perhaps prove the point SLOAN! magazine - The luxury lifestyle magazine for Londoners - features our NeoClassic AMANO 2017 in its Christmas 2017 Gift Guide.

Priced from £10 to £92 the AMANO™ range can satisfy most tastes, tongues and wallets ...

You wait 20 years for a GQ endorsement and then 2 come along in one month* ...

This time it's the Mighty GQ USA - the World's Top Rated Style mag.

And in an article entirely devoted to how scrapers can get rid of bad breath - only one brand is name checked.

Yes, you guessed right it's AMANO™ - the brand that has put the Renaissance back into the ancient art of tongue cleansing.

This is what they said;

"Our favorite is this houndstooth Savile Row scraper from AMANO" 

Our Savile Row design pays homage to the quintessential and elegant art of British dressing - with its crafted houndstooth design. One could deduce that if Sherlock Holmes owned an AMANO™ - it would probably look like this.

Just to add, we simply loved the 'colourful' opening paragraph of the GQ article;

"Bacteria is breeding in your mouth right now. Yes, as you read this a whole bunch of microorganisms are shagging like rabbits in hot bacterium-on-bacterium action. And as a prize for you, they're going to leave behind a bunch of post-coital bacteria poop. (Technically, it's the sulfur produced by the orgy in your mouth)"

Well, that was a rather different take on things ... 

* This endorsement followed close on the heals of GQ UK placing AMANO™ as "10 COOLEST things in the World"  in June.

and TATLER saying "AMANO is ahead of the field".

And it's not just style gurus that are waxing lyrical about the merits of our Italian crafted tongue groomers. The flagship journal of the UK Dental Profession, The British Dental Journal called our top-of-the-range AMANO2017; "The Roman Emperor of tongue cleansers" this March.

We know what's on your lips; Is AMANO™ now the Rolex of tongue scrapers?

Check out the full GQ article here:

AMANO™ is now the best selling tongue scraper in Selfridges, Harrods and Planet Organic

Amazingly, a swift tongue scrape can really help improve Footballers performance on the pitch.

UPDATE APRIL 2017:

With the Premier League season nearing its climax we thought we would update you on how the teams that have trialled AMANO tongue scrapers are faring.

As the full article goes onto say we have signed confidentiality agreements to prevent us disclosing precisely who we have been working with.

That said with 5 Premier Teams trialling AMANO - and 3 actively giving us feedback we can say this ....

2 Teams actively using AMANO are at the top of the table competing for European slots as I write :)

It seems AMANO Tongue Cleansers reach the parts of sports performance - other approaches simply cannot reach!

 You can visit our SHOP here 

Original article AUGUST 2016

This is no idle claim – we are currently working with 3 Premier League Medical Teams … (and 5 teams have trialled the AMANO in total!)

We aren't claiming a direct cause and affect - that would be highly presumptuous. But 2 Premier League teams actively using AMANO sit at the top section of the table as we write.

And one of those teams specifically requested we supply their new squad players with AMANO Tongue Cleansers in July. And interestingly the Head of Football & Medicine said they had to personally pay for their AMANO's (!) in order to improve 'engagement'.

So what's the background to this?

As we know, a neglected tongue can be a major source for serious oral care issues down the line – and in a game where small things can be the difference between success or failure – every little helps!

A comprehensive clinical dental study by UCL Eastman Dental Institute, which included Premier League Clubs, has shown that 7% of the Footballers tested suffer oral care issues that are so bad - their performance on the pitch is adversely affected.

That means one player in each team is under-performing, due to poor oral care - per game!

That is a staggering statistic with so much to potentially win (and lose).

The British Journal of Sports Medicine reported that 187 players were involved in the clinical study at eight clubs, including Manchester United, West Ham, Swansea, Hull City and Southampton, which showed that nearly four out of 10 had cavities!

Nutrition is one of the primary suspects with frequent consumption of sugary or acidic foods during training potentially accounting for tooth decay and erosion.

Breathing through the mouth, during heavy exercise, can also dry it out so there is less protection from saliva – natures natural ‘cleanser’.

They found 53% had dental erosion, 45% were bothered by the state of their teeth and – amazingly - 7% said it affected their ability to train or play.

The 40% who had tooth decay, compares with 30% of people of a similar age in the general population.

Prof Ian Needleman, one of the researchers, told the BBC;

"There are two main groups - some have a catastrophic effect, they have very severe abscesses that stop them in their tracks and they cannot play or train.

"There'll be others experiencing pain affecting sleeping or sensitivity every time they take a drink.

"At this level of athlete, even small differences can be quite telling."

As an example of this (and this is in the public domain) in 2012 West Ham player, Ravel Morrison was rushed back from a pre-season tour to have SEVEN teeth removed. Yes SEVEN! The mind boggles to think how his performance was impacted whilst he had this level of discomfort raging in his mouth ...

The GOOD NEWS is that AMANO can provide a quick and effective solution.

And that is why we are being taken seriously by Premier League Teams right now.

We received this message of ‘thanks’ from one of the Clubs Head of Football & Medicine for assisting them in their campaign to;

“push the message of optimising oral health in order to potentially improve performance as part of our general athlete education”.

And in case if you are wondering which particular Premier League Teams we are assisting, I’m sorry we have understandably agreed to abide by their confidentiality rules - so we cannot reveal who they are. 

To recap, simply put - the AMANO Tongue Cleanser will effectively remove the post exercise debris and bacteria build up, that will directly lead to bad breath, plaque build-up and that distracting decay.

AMANO has been endorsed by UK and US Dental Professionals and we were featured in the May edition of The British Dental Journal.

At AMANO we also understand that time is of the essence for most Pro Footballers – so to any Footballer/Medical Director reading this, we suggest the following:

1. Try a swift tongue scrape with an AMANO – it will take less than 10 seconds (we promise)

2. There will be no dreaded Gag affect - due to the immaculate design of the AMANO

3. And you will be then able to show your teammates the gunge so visibly removed - that will shock them and you!

That will now allow you to concentrate on your game (and help with any breath issues in the post match celebrations)

Check out our Circle of Dental Despair

We acknowledge, educating Professional Footballers on yet another new health routine is never an easy challenge. That said the summer ‘close season’ is perhaps a good opportunity to introduce the concept of tongue scraping.

We are happy to send sample AMANOs to Medical Directors of Professional Football and Rugby Teams. AND do a short presentation to small groups of players at the Training ground (we can do the ‘lift pitch’ in 90 seconds – so will not take up too much of their time).

And we can also present in French and Spanish if required …

Please contact: Jenny Upson hello@amanotonguecleanser.com

(AMANO is also available in the UK from Selfridges, Harrods, John Bell & Croyden, Planet Organic and D.R. Harris)

PRESS RELEASE

The secret to a perfect season of festivities?

It's on the tip of your tongue

Looking for the perfect solution for solving the Christmas conundrum of, trying to maximize your pleasure, whilst minimizing the consequences?

The AMANO Tongue Cleanser could be it … well we are the best selling tongue scraper in both Selfridges and Harrods !

Let's face it, the festivities season is tougher than an Olympic Triathlon event – and your tongue needs to be in tip-top condition to perform at its very best.

Lets start with the fabulous food and wine you’ll be indulging in.

If you truly want to appreciate the taste subtleties, a dirty debris encrusted tongue is a very bad starting point. Simply put, a clean tongue will ensure all food and wine tastes that much better.

(Medical fact: food debris trapped on the tongue’s surface will inhibit your taste buds performance)

Secondly a hygienically clean tongue will give you the confidence to deliver a truly sensational uninhibited kiss under the mistletoe - with the person you have fancied all year! This won't come as a surprise but, after all that food and wine, your breath will not be at its very best - and you’ll probably need a little help. Luckily your AMANO comes with a nifty travel case.

(Medical fact: A staggering 80% of bad breath comes from the tongue’s surface)

Finally, last thing at night a clean tongue will also help you to better sleep off the excesses of the night. Remember, if ignored, all that rich food trapped on your tongue will most certainly play merry havoc in your mouth.

So make sure you wake up without the dreaded ‘bottom of a birdcage’ mouth – refreshed and ready to start all over again!

So you can see, the AMANO Tongue Cleanser can help you maximise the pleasurable opportunities throughout the Triathlon of festivities, whilst alleviating those adverse consequences!

The dental science bit

Our tongues are one third of the surface area of the mouth, with a surface like a deep-pile carpet. This makes it an excellent trap for food debris and bacteria that, if ignored, will lead to plaque build up (a ten times increase after just one week of an uncleaned tongue), heightened dental decay risk, bad breath – and a suppressed taste sensation.

Tongue scraping has been medically shown to alleviate these issues (and incidentally research has shown is almost twice as effective as merely using a toothbrush).

About the AMANO

The Italian made AMANO range is designed to add elegance to the 2000-year ritual of tongue scraping.

AMANO is now the best selling tongue scraper in both Selfridges and Harrods – London’s premier department stores.

With a price of £10 to £15 we are slightly more expensive than the competition, but we are designed to be swiftly effective and built to last (the record is over 20 years service!) That makes an AMANO a fantastic investment.

And our range of snazzy designs will look great on your bathroom shelf and as a gift for someone you really care for…

Simple to use, the nickel and chrome alloy head of the AMANO Tongue Cleanser is gently drawn down the tongue’s surface, elegantly removing all the offending debris in 2 or 3 strokes. And because of its precise design and weight – you should not gag with an AMANO.

(PS: A little bit of history: Tongue cleansing was all in vogue back in the C18th and C19th, with George Washington and Victorian Aristocracy firm advocates of the routine).

ENDS

Part of the AMANO range of designs (price £10 to £15)

For more information including Hi-Res images:

Please contact me Jenny here:  hello@amanotonguecleanser.com

Please see our website for dental profession + customer endorsements + medical science background: 

www.amanotonguecleanser.com

The AMANO™ Tongue Cleanser appears to have achieved the exalted position of the tongue scraper of choice, for today's discerning super rich. 

Over the Summer of 2015, sales of the AMANO™ Tongue Cleanser rocketed in Harrods of Knightsbridge - purveyor of fine goods to the British Aristocracy for centuries - and now the Global Elite.

TATLER, the magazine for the British Upper Classes, started it all off with a glowing tribute in August written by Emma Freud (Great Grand-Daughter of Sigmund); 

"The AMANO Tongue Cleanser is leagues ahead of the rest of the field. At long last, I have managed to find SOMEONE who is taking tongue cleaning seriously" 

This was swiftly followed by a Customer from Long Island, New York, spending almost £400 on top end AMANOs from the online store and exclaiming; 

" I have several residences and my husband and I already have 2 AMANOs at each location. I do not take them when I travel because I am afraid they will get lost or the airline will confiscate them. They are my prize possessions and I guard them"

To cap it all, an enlightened customer walked into Harrods and spent over £800 on an astonishing fifty four (54) AMANOs™ from the 2015 range of deluxe designs. 

Mano Manoharan, Owner and Founder of AMANO™ said; 

" Our 25 year mission has been to encourage people to also give their tongues some TLC when it comes to oral care. We set out to create the 'Rolex' of tongue cleaners - in terms of design, efficiency and durability. And judging by recent events we are certainly on track!"

"We have been told by Harrods that selling 54 of a single item, to one person, is something of a 'record' for a pharmacy product. Not surprisingly AMANO™ is by far their best selling tongue cleaner"

Notes:

The Italian crafted AMANO™ Tongue Cleanser will swiftly and elegantly remove food and bacterial debris (and more) that causes bad breath and other oral care issues - with none of the dreaded 'gag' affect. 

For more details of the dental and medical benefits please see: www.amanotonguecleanser.com

The AMANO™ Tongue Cleanser is available in select stores in London (such as Selfridges, Harrods and D.R. Harris), New York and Chicago and online - from £12 to £92.

The £15 price tag for a long lasting AMANO™ contrasts with disposable budget plastic tongue cleaners that typically cost from £1 to £6 each.

                            Part of the AMANO 2015 range in Harrods of Knightsbridge

For more information or Hi-Res images please contact:

Jenny Upson hello@amanotonguecleanser.com

Do you remember the closing scene in the wonderful romcom, One Fine Day, staring Michelle Pfeiffer and George Clooney?

If you recall, the two hard pressed single parents, played by George and Michelle, had finally got to the end of a very hectic child focused day.

Their kids were asleep (finally).

And now they had a chance to have a little quality adult time … (if you catch my drift).

But Michelle halted an overly eager George in his tracks with this line;

“Let me first freshen up, so I’ll feel a little more like a woman - and less like a dead mommy”

She then disappeared into her bathroom and went through an elaborate hygiene routine – that included shaving her legs, brushing her teeth and then, cleaning her tongue - thoroughly.

Quite right Michelle – before that all-important 1^st kiss with George, it’s best to have your tongue in absolute tiptop shape (you clearly know that is where 80% of bad breath emanates from!)

But horror of horrors!

Michelle proceeds to clean her tongue with a TOOTHBRUSH!

NO!!! 

(I think Michelle seems to agree with us)

Now as every AMANO fan knows, brushing your tongue – as opposed to scraping, has 3 major disadvantages:

1. Brushing with a toothbrush merely shifts the offending debris around your tongue, not OFF it*
2. This will thus become a very time consuming activity – and you WILL end up ‘GAGGING’ (because the tongues ‘reflex’ action is trained to try and suck anything placed on it down your throat).
3. So instead of taking a mere 5 seconds swiftly employing 3 pleasant and effective scrapes of the AMANO – you spend an eternity with a toothbrush (and of course there is no ‘GAG' affect with an AMANO because of its precise weight and design).

So George, exhausted after his stressful day, ends up falling asleep on the couch – whilst waiting for Michelle to return from her hygiene routine!

THUS – final shot of the film - a disappointed Michelle goes for 2^nd best option and ends up snuggling up to him (granted not that bad an outcome).

So the lesson is pretty clear then folks.

If you ever have the chance to kiss George Clooney – don’t make the same mistake Michelle did.

Use an AMANO tongue scraper to achieve a sweet 'kissing with confidence mouth' – in seconds.

And thus make the most of your One Hell of a Fine Day!

• Research (Journal of Periodontology 2004) shows scraping with a decent metal scraper, such as the AMANO, is nearly twice as effective as using a brush!

(AMANO is the best selling tongue scraper in Selfridges, Harrods and D.R. Harris)