The Blog
If Michelle Pfeiffer had used an AMANO tongue scraper – she would have got to snog George

Do you remember the closing scene in the wonderful romcom, One Fine Day, staring Michelle Pfeiffer and George Clooney?

If you recall, the two hard pressed single parents, played by George and Michelle, had finally got to the end of a very hectic child focused day.

Their kids were asleep (finally).

And now they had a chance to have a little quality adult time … (if you catch my drift).

But Michelle halted an overly eager George in his tracks with this line;

“Let me first freshen up, so I’ll feel a little more like a woman - and less like a dead mommy”

She then disappeared into her bathroom and went through an elaborate hygiene routine – that included shaving her legs, brushing her teeth and then, cleaning her tongue - thoroughly.

Quite right Michelle – before that all-important 1st kiss with George, it’s best to have your tongue in absolute tiptop shape (you clearly know that is where 80% of bad breath emanates from!)

But horror of horrors!

Michelle proceeds to clean her tongue with a TOOTHBRUSH!

NO!!! 

(I think Michelle seems to agree with us)

Now as every AMANO fan knows, brushing your tongue – as opposed to scraping, has 3 major disadvantages:

    1. Brushing with a toothbrush merely shifts the offending debris around your tongue, not OFF it*
    2. This will thus become a very time consuming activity – and you WILL end up ‘GAGGING’ (because the tongues ‘reflex’ action is trained to try and suck anything placed on it down your throat).
    3. So instead of taking a mere 5 seconds swiftly employing 3 pleasant and effective scrapes of the AMANO – you spend an eternity with a toothbrush (and of course there is no ‘GAG' affect with an AMANO because of its precise weight and design).

So George, exhausted after his stressful day, ends up falling asleep on the couch – whilst waiting for Michelle to return from her hygiene routine!

THUS – final shot of the film - a disappointed Michelle goes for 2nd best option and ends up snuggling up to him (granted not that bad an outcome).

So the lesson is pretty clear then folks.

If you ever have the chance to kiss George Clooney – don’t make the same mistake Michelle did.

Use an AMANO tongue scraper to achieve a sweet 'kissing with confidence mouth' – in seconds.

And thus make the most of your One Hell of a Fine Day!

  • Research (Journal of Periodontology 2004) shows scraping with a decent metal scraper, such as the AMANO, is nearly twice as effective as using a brush!

(AMANO is the best selling tongue scraper in Selfridges, Harrods and D.R. Harris)

“My six AMANOs are my prize possessions - and I guard them! “

We received this simply wonderful mail last week from ‘Lorraine in Long Island, New York’

Hi Jenny, 

I have been a fan of AMANO tongue cleaner since 1992. I purchased my first one in London on a trip. I have a friend that lives in London and asked her to get me 5 more so I already own 6. They are my prize possessions and I guard them.

I have several residences and my husband and I have 2 at each location. I do not take them when I travel because I am afraid they will get lost or the airline will confiscate.

I tried to buy more several years ago but they were unavailable at the time. So glad to see you are back in business. I am probably your biggest American advocate. I will give a few out as gifts this Christmas.

Thanks again for a fabulous product that makes a difference in the way you feel each day.

You cannot put a price tag on it!  

Lorraine, Long Island, New York

WOW! As the Brand Owner – what can you say to that type of feedback?

It makes our (almost) 25 year mission (to rid the world of dirty tongues) all the more worthwhile - when we mange to make such a tangible and sustained impact on someone’s life! (And all for less than £12!)

As every Marketer and Brand Strategist knows, a true advocate can be priceless – and the VERY best sort is a highly satisfied customer, such as Lorraine.

Or Rhiannon, who found the AMANO tongue cleanser a tremendous help when she was having chemotherapy treatment.

Or Claire even, who eulogised about the ‘super-stylish’ AMANO in The Huffington Post recently.

Back in 2012, a Nielsen Report, "Global Trust in Advertising and Brand Messages," reported that 92% of consumers around the world say they trust word-of-mouth recommendations from family and friends over all other forms of advertising. 

That makes sense in a world of marketing message bombardment and overload.

Here at AMANO we will continue to try and build the World’s PREMIUM tongue cleaning brand – slowly (perhaps) but surely - on the solid foundations, of our passionate Dental Profession and Customer Advocates

(Aligned of course to a brilliantly designed and crafted product).

To all our Advocates – Thank You!

 

 

Emma Freud tells TATLER readers; "AMANO is leagues ahead of the field"

SPLENDID !

We made it into Tatler magazine this month ...

In case you were unaware, this is THE magazine for the British Upper and Aristocratic classes 

Nestling between shots of the rich, famous and Royal is an article by Emma Freud, Great Grand-Daughter of Sigmund, on gadgets for - 'people you dislike' (because, despite their immense wealth and privilege, they may still have, how can we put this delicately; 'mouth hygiene issues')

Emma endorses the AMANO BIG TIME, as an effective, stylish and long lasting cure for bad breath and much much more. Elevating the AMANO brand to a must-have gadget for the discerning (and oral conscious) person of Nobility:

"The AMANO Tongue Cleanser is leagues ahead of the rest of the field. At long last, I have managed to find SOMEONE who is taking tongue cleaning seriously" 

Here is the full Tatler piece - which includes the fact that we have customers STILL using their Original AMANO's, after 20 years.

 

Check out the on-line version here:

Thanks Emma :)

(And our lips are TIGHTLY sealed as to which particular Lord or Lady places an AMANO order ;)

(AMANO is available from good stores such as Selfridges, Harrods and D.R. Harris)

The Oldest Apothecary in America now stocks the AMANO

We are very excited to announce that C.O.Bigelow of Sixth Avenue, New York now stocks the AMANO range (and sells it on their website).

As they say on their stylish website:

Our landmark apothecary has been providing prescriptions, healing remedies, unique and unusual beauty products and hard to find apothecary items since 1838.

Indeed Eleanor Roosevelt was a customer in the 1940s and Thomas Edison soothed a sore finger there in the 1880s.

Check out the rich and noble C.O.Bigelow heritage here:

On display in the Big Apple

Tenuous maybe - but we are wondering if C.O.Bigelow would consider adding Founding Father and First President, George Washington, to their Presidential gallery of fame...?

Well he was a very keen tongue scraping advocate and amazingly his ornate scraper can still be seen at Mount Vernon.

To keep the tradition bang up to date - we think it would be highly appropriate (and an honour) to send President Obama a Limited Edition Original AMANO 1992 ...

(Does anyone happen to know his mailing address ?)

 

 

Watch Chris Evans taking the AMANO Tongue Cleanser out for a test drive

This is Top Gear for your tongue ! 

CLICK HERE to see it perform

Way way back in 1992, the year we launched deluxe tongue cleansers onto an unsuspecting world - Chris Evans, the new Presenter of BBC's Top Gear - road tested the Original, all austenitic steel,  AMANO Tongue Cleanser live on his Big Breakfast Show.

It handled perfectly (like an Aston Martin DB5 maybe?)



And James Whale also tried it out (on an attractive girl in the audience) on his late night TV show;

"If everybody did this, kissing would be far better ... this is very intimate isn't it"

Check out the 2015 AMANO  'kissing with confidence' range here: amanotonguecleanser.com.

Following a number of enquiries we have bowed to popular pressure and released a strictly Limited Edition of The Original AMANO 1992 - in it's original 'classic' packaging.

 

 

Harrods - The World's Greatest Store - now stocks the AMANO

Yes ! 20 years since the Original AMANO was stocked in Harrods of Knightsbridge - we are back !!

Time has simply flown by ...

Back in 1993, I even spent an exciting week promoting the Original AMANO in store during Christmas - that's me in the photo. We did so well I was invited back for another week of Christmas promotion the following year.

Back then we had an all 18/10 Austenitic steel design, rather than the range of patterned designs we have now introduced. And the price in 1993 was £6.95 as I recall.

And this is me last week with Tatiana Pankratova, Harrods Pharmacy Manager, when we went formally on sale - again.

Check out the stylish point of sale displays we now have (which by the way are made in Japan).

Why not take a peek when you are next in Knightsbridge, London?

It's official - cleaning your tongue will reduce bad breath!

Hot off the press - the XI European Periodontology conference in Spain has just announced that it had reached the "significant conclusion" that; 

"tongue cleaning has an effect in reducing intra-oral halitosis caused by tongue coating".

For course this may not be news to all of us...

After all tongue 'scraping' was practiced by our Victorian forebears and indeed by the Romans in ancient times. Founding Father, George Washington even carried around a rather fancy 'scraper' in his grooming kit.

Whilst Indian and Chinese communities still continue to actively tongue clean - because they recognise the importance of a clean tongue for good oral care beyond 'just' solving bad breath - but also for helping maintain control over plaque and dental decay. 

However in the 'West' the notion and thought of cleaning one's tongue is given a very low priority, compared to brushing, flossing and using a mouthwash - despite the fact that an effective tongue cleanse can take less than 10 seconds.

The lack of emphasis on our neglected tongues is striking.The UK oral care industry is worth some £1 billion per year, but 70% of this is spent on our teeth - whereas less than 1% is on dedicated tongue cleaners.

Aligned to this XI European Periodontology breakthrough finding is the Journal of Periodontology evidence that tongue 'scrapers' are far more effective in removing volatile sulfur compounds (the 'bad stuff' that leads onto bad breath) than toothbrushes. In the tests carried out a tongue 'scraper' reduced production of VSCs by a significant 75 percent, compared to toothbrushes removing only 45%.

(We would also add that a well designed tongue 'scraper' will ensure there is no 'gag' affect - and so you will be able to reach to the back of the tongue, where the debris really lurks. Toothbrushes WILL make you gag).

So with medical science giving the noble art of tongue cleaning the thumbs up - there's no reason to delay ...

Try an AMANO and discover the joys of having a naturally clean tongue.

Decanter Wine Magazine and the noble history of tongue cleaning (and wine appreciation)

Decanter followed up its article on 'Age & your palate' (March 2015) with a letter in its APRIL issue on the medical evidence supporting tongue cleaning (and wine appreciation)

Sounds like a very compelling argument ... (this chap seems to know what he's talking about ;)

As we are fond of reminding wine drinkers (of a certain age);

Old Vines might improve with age (and indeed old Wines) - but our taste buds certainly don't ...

So, using an effective tongue cleanser can help reverse the gradual decline in our taste sensitivity - and thus enhance our wine appreciation

Cheers 

(and thank you Decanter Managing Editor, Amy Wislocki, for being such a tongue cleaning advocate)

Decanter Wine Magazine talks about the ageing palate ...

       

Decanter - the 'world's best' wine magazine - talks about getting the most out of your wine experience - as your sense of taste and smell declines with age.

Here's our favourite quote:

"Poor oral hygiene affects the ability to taste. There is conflicting evidence that tongue cleaning makes a difference."

We totally agree with the first part of that statement - but would gently add that the medical evidence is unequivocal, as regards the benefits of tongue cleaning and enhancing taste perception.

For example Maury Massler aptly wrote in his research paper; " A dirty mouth cannot taste the subtle flavours in food" ... and wine we can safely extrapolate. ('The role of taste and smell in appetite' Journal of Prosthetic Dentistry)

It's pretty clear to us (checkout the BENEFITS tab) - if you are finally opening that prized 1961 Chateau Latour (at £2,000 a bottle) or more modest Bordeaux Supérieur - you owe it to yourself (and wallet) to get the absolute best from the experience.

After all - if you are going to the trouble of decanting and ensuring the wine is served at the correct temperature ...

Why not spend 5 seconds (yes that is all it takes with an AMANO Tongue Cleanser) making sure your tongue is in tip top form?

So unclog your taste buds (of all that food debris) and enhance your taste sensation ...

Cheers

See our AMANO range here

 

 

 

 

 

 

 

Style magazine Men's Health features the AMANO

Style magazine Men's Health features the AMANO Tongue Cleanser in its November 2014 issue. 

It is part of a; "Being Really Really Good Looking' Guide ...

"The rules of grooming are far from cut and dried" it says.

And then goes onto advocating the AMANO as part of a daily routine to; "Return your face to the land of the living".

"TALKING DIRTY - your tongue is like a shag carpet from the '60s; bacteria are hanging out having a great time ... bad breath aside, (your tongue) can contribute to Austin Powers-style discoloured teeth. Your toothbrush can do some of the job, but a dedicated cleaner is the best way to remove all the troubles overtaking your tongue".