(This article appeared in 50Connect - the publication for the over 50s)

We all know that America’s 1^st President, George Washington, created a lasting political legacy for the USA and indeed the world.

It would be slightly ironic therefore if his personal grooming preferences became the inspiration for a revolution, in the way we look afresh, at an oral hygiene routine that has been largely forgotten - in the western world.

This may come as a shock to you but Founding Father George Washington was a practitioner in the rich and noble art of tongue cleansing.

Indeed his elegant toilet set can still be viewed at Mount Vernon, Virginia, USA. Or on this website, in the ‘History of Tongue Cleansing’ section: www.amanotonguecleanser.com

You’ll see America’s President owned both a toothbrush and a tongue scraper (here at AMANO we prefer to to say ‘tongue cleanser’).

The medical reasons for tongue cleansing, particularly for those of us over 50, are now pretty compelling.

The tongue is one third of our mouths surface area and it is an excellent trap for food and bacterial debris – that has been shown to cause bad breath and dental decay.

As we age however our saliva count drops – thus increasing these oral care issues. Plus poor oral care has been linked to increased risk of heart disease.

Additionally our taste buds decline in sensitivity making food appear dull. Tongue cleaning can reverse this process and enable the subtle flavours in food and wine to be enhanced.

When I first saw the image of Washington’s toilet set I wanted to know just why did he choose to use a scraper on his tongue rather than just a brush (as some might suggest).

The answer could be relevant for todays oral care conscious consumer faced with a similar conundrum.

I think we all instinctively consider any NEW healthcare activity or routine in the following way.

For it to be adopted as part of a regular routine, it needs to qualify as; ‘A REWARDING EXPERIENCE’.

And for this to happen it needs to satisfy a delicate equation featuring these 4 components;

TIME TO COMPLETE:

LEVEL OF PLEASANTNESS: (or lack of unpleasantness)

PERCEIVED EFFECTIVENESS:

COST:

On this basis tongue cleansing using a traditional ‘scraper’ implement, such as the AMANO Tongue Cleanser, wins hands down – over a toothbrush, or indeed a stylized tongue ‘brush’.

WHY?

Well it takes less than 5 seconds to do:

You will not experience a gag effect: (because the weight and 2-handle design is able to resist the tongues ‘reflex’ action)

You will see the visible results

And it’s a one off ‘investment’ that will last for years

Since George spent much of his life ‘in the field’, constantly on the move (from us Brits) this equation worked well for him it seems.

So, if you are able to deal with seeing the food, drink and bacterial debris being swiftly and elegantly removed by the AMANO – this is a routine that can become part of your daily oral care regime.

Contrast this with tongue brushes – they do seem to take an awfully long time. Chances are you will gag, particularly when you try and reach the back of the tongue. Plus you certainly don’t get the same sense of ‘achievement’ from seeing the gunge come off your tongue. And then you also have the cost of replacing these plastic consumer items every 3 months or so…

We have AMANOs ‘in the field’ for 20 years and more. That makes it a great and long lasting ‘investment’. We are really hoping George’s shining example will motivate others to follow him and adopt the practice of tongue cleansing…

As we all recall, George Washington believed in; “Life Liberty and the pursuit of happiness”.

Given his tongue cleansing penchant, this line could have just as well been written; ““Life Liberty and the pursuit of a clean tongue”

Now that would have been a truly memorable epitaph.

The AMANO Tongue Cleanser was featured in this months British Dental Journal.

"The mighty British Dental Journal featured AMANO and the elegant art of tongue cleansing on 13th June 2014.

We liked the way the BDJ showcased the AMANO's design credentials; "The Italian-crafted AMANO Tongue Cleanser is based on a 2,000 year-old Roman design... and has a nickel and chrome head. (It) comes in a variety of striking, artistic designs, such as Amazing Grace, Ophelia Rising, and Savile Row." 

Plus the taste bud reviving qualities; "The AMANO Tongue Cleanser not only reduces the source of bad breath and caries, but also unclogs the taste buds so that food will taste better".

Briton’s tongues could save our love lives

Everyday we risk coming across someone with breath that makes us want to run a mile – and sometimes that person can be very close to home.

New research by ICM for the new AMANO Tongue Cleanser shows that bad breath is a sure fire way of dousing passion. Over a third of us admit that our partner sometimes has unsavory breath but we haven’t had the courage to tell them.  And one in five of us have decided not to kiss someone because their breath was a turn off.

When it comes to new romance, bad breath is the reason a first date doesn’t lead to a second for nearly a third of Britons, whilst a jaw-dropping three quarters think that bad breath is more off putting than bad dress or poor conversation.

Fretting about the state of our breath has become a national obsession with one in five of us admitting they worry ‘all or most of the time’ about this and nearly half of us saying they have even tried to smell their our own breath.

Despite this fixation, we remain ignorant about how to achieve better oral hygiene with almost half of us not realising that a dirty tongue is a major factor in causing bad breath and tooth decay.       

Sally Goss, Dental Hygienist at the Harley Street Dental Studio, London commented;

It's obviously important to clean teeth and gums efficiently and effectively every day. But the tongue is more important than we think, after all it is one third of the surface area of our mouth. It’s not just about reducing a source of bad breath or tooth decay.  By unclogging our taste buds we can actually enhance our taste sensitivity – in short food will taste much better. We really do need to stop neglecting our tongues.”

All about tongue cleansing

The surface of our tongue is rather like a deep-pile carpet, trapping food debris and bacteria. This noxious cocktail has been medically shown to increase bad breath, dental decay and plaque.

The AMANO Tongue Cleanser is based on a 2000 year Roman design. The nickel and chrome alloy head is gently drawn down the tongue’s surface - elegantly removing all the debris in 2 or 3 strokes. And because of its design and weight – you should not gag with an AMANO.

Tongue cleansing was in vogue back in the C18th and C19th, with George Washington and Victorian Aristocracy firm advocates of the routine.

You can check out their silver and ivory tongue cleansers at Mount Vernon Museum, Virginia USA and the V&A Museum, London.